Nature Positive Farming Framework

The Nature Positive Farming Framework provides science-based, practical metrics to assess and report environmental outcomes on wool farms. This ensures that environmental performance claims are underpinned by credible evidence, delivering clarity and confidence to woolgrowers, brands, and consumers.

What is the Woolmark+ Nature Positive Farming Framework?

Nature Positive Farming leaves the land in a better condition for the next generation, enhancing regeneration, biodiversity and supporting livelihoods and animals.

Woolmark partnered with Farming for the Future to develop a framework that provides a harmonised, industry-informed way to measure environmental performance on wool farms.

The Framework encompasses 12 metrics that measure environmental stewardship across:

• Soil
• Biodiversity
• Climate
• Water 

This initiative marks a pivotal step in providing evidence that wool production aligns with global sustainability goals.

How will the Framework operate?

The next phase of the framework’s development focuses on operationalising these metrics, and will run through to June 2025, paving the way for a harmonised approach to reporting on environmental performance in wool production.

The Woolmark+ Vision

A Woolmark+ specification will be introduced as part of this initiative. This new component of our Woolmark Certification Scheme will certify products made with quality wool from farms committed to positive outcomes for nature.

While the framework is currently focused on empowering woolgrowers on the nature positive journey, Woolmark is looking to partner with existing on-farm certifications on the new specification to integrate seamlessly into the Woolmark Certification Scheme. This will eventually enable brands to source wool that comes from farms verified for their environmental performance and provide transformative opportunities to join a value chain rooted in environmental excellence.

Why Brands Should Embrace the Nature Positive Framework

The Nature Positive Farming Framework sets the stage for brands to unlock significant benefits as the program evolves:

• Showcase Environmental Credentials
  Demonstrate your commitment to sustainability with wool that comes from farms committed to nature.
• Environmentally-focussed Sourcing
  Prepare for future sourcing opportunities from woolgrowers leading the charge in environmental responsibility.
• Efficient Reporting
  Align with global frameworks like the Taskforce on Nature-related Financial Disclosures (TNFD), Science Based Targets initiative (SBTi), and EU Deforestation Regulation.
• Support Continuous Improvement
  Collaborate with an industry focused on driving progress and measurable impact.
• Simplify and Harmonise Sustainability Efforts
  Brands don’t need to create their own frameworks to measure wool farms. By adopting our metrics, brands can seamlessly align their sustainability goals with a science-backed approach and achieve consistency in environmental reporting from wool farms.