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Fashion

Nothing says love like a wooly hug

A perfect guide to gifts for your loved ones


Show your loved one how much you care about them – and the environment – this Valentine’s Day by giving them a gift made from wool: a natural, renewable and biodegradable fibre.

Unlike synthetics, which are produced from non-renewable fossil energy, Merino wool is a natural fibre grown year-round by Merino sheep. If you want a gift that will endure for as long (or possibly longer) than your love for them, we suggest investing in high-quality, wool jumper, scarf or blanket.

A blanket is the perfect gift for anyone. Treat yourself, a partner or a friend to blanket they can take to their next picnic and then snuggle up under for a movie at home. Wool’s next-to-skin softness and breathability makes it the perfect couch companion. And, as wool is naturally stain and odour resistant, you don’t need to worry about damaging your blanket by taking it on an adventure with you.

If you can’t be with your loved one this Friday, sending them a blanket might be the closest thing to giving them a huge hug. It's worth noting that Valentine’s day is not all about gifting. We hope you take some time to do something to make yourself, and those around you, feel warm and fuzzy.

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