This season, Zadig & Voltaire is reinventing a uniform: the kind you slip into naturally, like a second skin. Its boyish, laid-back luxe aesthetic exudes ease, assurance, and energy. With upended proportions and radicalised contrasts, the Zadig & Voltaire woman rocks the sexy androgynous look.
She invents her own style, guided by intuition and flouting convention. She embodies the Zadig motto: girls can do anything. Her story, her look, and her desires are all determined by her and her alone. Period. If you like her, follow her lead through the electric city to the dynamic adventure that is her life.
Zadig & Voltaire collaborates for the SS19 season with The Woolmark Company in the form of four woollen tank tops brought on stage by the three muses of the brand that gave their names to it: Eva Herzigova, iconic model of the 90s; Sasha Pivovarova, of the new generation of fashion; and Freja Beha, living image of the androgynous and sublime model.
Zadig & Voltaire SS19
Zadig & Voltaire SS19
Zadig & Voltaire SS19
Zadig & Voltaire SS19
As for the takeaway message: “Friends, it’s continuing the tribe spirit, welcoming and open-minded, that’s at the heart of Z&V’s identity.” These tank tops, products of a successful collaboration, were presented during Paris Fashion Week. The brand, as always, reconnects with its great classics around mesh and women, and proudly wears The Woolmark Company label on its iconic casual summer-wear.
The vintage floral print enlivens summer dresses, while occasional pops of lace redefine the brand’s iconic lingerie. English embroidery adds the finishing touch to the wardrobe in virginal white, heralding the new-sexy. With this collection, boys and girls share everything - a de-standardized fashion obsession that makes no concessions. The Zadig & Voltaire woman is a free-spirited natural beauty. She lives life by her own rules and wears her masculine-feminine allure with confidence. Her athletic look is topped by a baseball cap, sunglasses, or sport socks, as she wears the Sacha boots with their sneaker-inspired embellishments. Her Georgia Bag is practical and convertible: its light, flexible weight is perfect for an active life. Her life. This healthy, sexy tomboy is going places. More than style, it’s a lifestyle. Zadig style.