Celebrating 50 years of iconic Italian swimwear, arena’s latest beachwear collection, Naturally Redefined Beachwear, harnesses the unmatched performance of Merino wool.
Italian swimwear brand, arena, takes to the waves with ultralight and compact Merino wool-blend swimsuits, launching the arena Studio SS24 collection. Encapsulating quality, high-value products in the world of water sports, the collection taps contemporary silhouettes and elegant colour palettes for both women’s and men’s swimwear.
Founded in 1973, arena celebrates its 50th year by pushing the limits of aquatic sportswear. Building on its core DNA, arena enters a new era inspired by functional performance and stylish form enhanced by Merino wool.
Embracing the Merino wool fibre’s natural breathability, water-resistance and elasticity, the latest Woolmark certified collection aligns with the growing demand for wearable performance wear. Emerging as the ideal choice for arena’s future, Merino wool boasts exceptional properties, including its ability to not contribute to microplastic pollution of the sea.
Whether embraced by professional swimmers like swimming European champion Nicolò Martinenghi, Olympic swimmer Zsuzsanna Jakabos, or beach lovers alike, arena’s latest beachwear collection unlocks the equal performance prowess and waterside comfort of Merino wool for every seaside adventure.
Shop the collection here.
