Filter by Fabric
Choosing natural fabrics should be easier. Why should the fabrics that touch our skin every single day remain a mystery, hidden behind vague adjectives like silky, mesh, or fleece? They cloak the truth, leaving the consumer in the dark about the actual fabric that makes up their clothing. Demand truthful product descriptions so we can filter by fabric.
77% of people say it’s important for brands and retailers to make clear what fabric their clothes are made from.
77% of people say it’s important for brands and retailers to make clear what fabric their clothes are made from.
An independent research study conducted by YouGov on behalf of The Woolmark Company, 2023.
60% of people say if shops included fabric in the product name, it would be easier to make sustainable choices.
60% of people say if shops included fabric in the product name, it would be easier to make sustainable choices.
An independent research study conducted by YouGov on behalf of The Woolmark Company, 2023.
Sign The Pledge
A call for clear product descriptions for the clothes you buy and sell.
I believe in the power of informed choices to create real change. I urge all brands and retailers to step up to adopt a Filter by Fabric option and add honest fabric descriptions to all apparel product names.
We commit to offering a "Filter by Fabric" option and including clear fabric descriptions in product names. Together, we can drive positive change, help consumers make more informed choices and reduce the fashion industry's environmental impact.
It's time for action
We're calling brands, retailers, media and content creators to help everyone make better choices.
OUR SOLUTION IS SIMPLE:
1. STOP: using misleading language like silky, mesh and fleece on product names
2. START: adopting accurate descriptions that cite full fabric composition for all product listings
3. OFFER: a filter to allow shoppers to easily sort by fabric type
Join us and sign the pledge.
Join the movement
Join the growing number of brands who have committed to the pledge.
